Announced via a press release and on Reynolds’ social media channels, he said, “Celebrities generally invest in high-end products like skincare brands or delicious gin companies. Yet Mint is making wireless way more affordable at a time when the average American is paying 65 dollars a month. I’m excited to champion a more practical approach to the most essential technology.”
Mint is a subsidiary of MVNO Ultra Mobile, and both piggyback the T-Mobile network in the US. Mint offers plans from $15 per month, the amount Reynolds will be paid monthly for his role. Reynolds also owns Aviation American Gin and has been help shake up its marketing, including in a humorous crossover advert with Samsung.
The move comes shortly after T-Mobile’s divisive and disruptive CEO John Legere announced he was stepping down from his role. US telecoms is a pretty dour place and no matter what you think of him, Legere broke the mould. Maybe Reynolds will, too.
Henry is Tech Advisor’s Phones Editor, ensuring he and the team covers and reviews every smartphone worth knowing about for readers and viewers all over the world. He spends a lot of time moving between different handsets and shouting at WhatsApp to support multiple devices at once.
